Panellist
2.2: BY SUPPORTING AN ETHICAL VALUE CHAIN MANAGEMENT
Mayuko Asahina joined Japanese Consumers’ Co-operative Union (JCCU) in 1995, and worked in the Information System Department, and was in charge of building the product specification database. She has worked in marketing, branch sales, buying, and product development in the CO-OP Brand Products business line since 2006 and was appointed the Head of Brand Strategy Division in 2021.