Panellist
1.1: THROUGH A STRONG COOPERATIVE BRAND
Ms. Isabelle Gagné has more than 20 years of experience in the field of communications. Involved in event management, strategic thinking and content development, and she is an excellent team collaborator, so that it can carry out its mandate in a professional, efficient and consistent manner – this is a priority for her. Through her experience and approach, she is a major asset within the organization. In 2021, she developed the promotional campaign “Effet COOP | Mutualist effect ”which aims to promote Quebec cooperatives. By participating in the discussion table, Ms. Gagné wishes to share on the following subjects: How to make networks of different sizes and sectors of activity work towards a common message? What are the mobilization strategies that have been deployed among members and the general public as part of this campaign? She will also present the COOP Effect | Mutualist effect which aims to promote Quebec cooperatives and which has mobilized a complete